AJP Tour

Overview

AJP Tour is a professional Brazilian Jiu-Jitsu tournament organization operating globally across dozens of countries. As one of the most prestigious BJJ circuits in the world, AJP runs a dense calendar of high-level competitions year-round, requiring a social media presence that moves at the same pace as its athletes.

AGM Studio manages 7 AJP-affiliated social media accounts on a tournament-by-tournament basis: AJP Europe (@ajpeurope), AJP Turkiye, AJP Croatia, AJP Bosnia Herzegovina, AJP Slovenia, AJP Austria, and AJP Slovakia. Each account operates as a live operations channel during tournaments, delivering real-time coverage, athlete highlights, competition results, and community content. This project is a joint effort with our partner XOR Sports, who handles the event management and on-the-ground organization side of the operations.

Managing multi-regional sports accounts requires both editorial discipline and operational speed. We built a workflow that keeps each regional account consistent with the global AJP brand identity while staying agile enough to capture the energy of live competition. Within the first year, all managed accounts achieved between 320% and 415% follower and engagement growth.